{"id":1381,"date":"2025-03-18T08:19:01","date_gmt":"2025-03-18T11:19:01","guid":{"rendered":"https:\/\/mindsetreprogramado.com\/?p=1381"},"modified":"2025-11-29T12:57:22","modified_gmt":"2025-11-29T15:57:22","slug":"nlp-in-sales-the-secret-to-selling-more-and-better","status":"publish","type":"post","link":"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/","title":{"rendered":"NLP in sales: the secret to selling more and better"},"content":{"rendered":"<p>If you&#039;ve ever wondered why some salespeople seem to have the &quot;Midas touch,&quot; managing to persuade customers effortlessly, the answer may lie in <strong>Neuro-Linguistic Programming (NLP)<\/strong>This approach, created in the 1970s by Richard Bandler and John Grinder, explores how language and mental patterns influence human behavior. And when applied to sales, NLP becomes a true secret weapon.<\/p>\n<p>Salespeople who master NLP understand how to create deep connections, influence decisions, and overcome objections more easily. But don&#039;t worry, this doesn&#039;t mean manipulating customers! On the contrary, it&#039;s about better understanding people&#039;s needs and helping them make the best decisions for them. Want to learn how? Then keep reading.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#O_que_e_PNL\" >What is NLP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Os_fundamentos_da_PNL_aplicados_a_vendas\" >The fundamentals of NLP applied to sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Rapport_como_criar_conexao_instantanea_com_o_cliente\" >Rapport: How to Create an Instant Connection with Your Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Modelagem_aprendendo_com_os_melhores_vendedores\" >Modeling: Learning from the best salespeople<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Submodalidades_ajustando_a_comunicacao_para_cada_cliente\" >Submodalities: tailoring communication to each client<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Como_a_PNL_influencia_o_comportamento_do_cliente\" >How NLP Influences Customer Behavior<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#A_importancia_dos_sistemas_representacionais\" >The importance of representational systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#O_impacto_das_crencas_e_valores_na_tomada_de_decisao\" >The impact of beliefs and values on decision making<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Ancoragem_como_despertar_emocoes_positivas\" >Anchoring: How to Awaken Positive Emotions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Tecnicas_praticas_de_PNL_para_aumentar_suas_vendas\" >Practical NLP techniques to increase your sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Espelhamento_criando_sintonia\" >Mirroring: Creating Harmony<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Pacing_e_Leading_conduzindo_a_negociacao\" >Pacing and Leading: Conducting the Negotiation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Reestruturacao_de_crencas_limitantes\" >Restructuring limiting beliefs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#PNL_e_persuasao_como_vender_de_forma_etica_e_eficaz\" >NLP and Persuasion: How to Sell Ethically and Effectively<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#A_diferenca_entre_persuasao_e_manipulacao\" >The difference between persuasion and manipulation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Criando_mensagens_irresistiveis\" >Creating irresistible messages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Como_usar_metaforas_e_storytelling\" >How to use metaphors and storytelling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/mindsetreprogramado.com\/en\/pnl\/pnl-em-vendas-o-segredo-para-vender-mais-e-melhor\/#Indicacao_de_leitura\" >Recommended reading:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_PNL\"><\/span>What is NLP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>THE <a href=\"https:\/\/mindsetreprogramado.com\/en\/nlp\/what-is-nlp-and-how-to-apply-it-to-improve-results\/\">Neuro-Linguistic Programming (NLP)<\/a> NLP is a set of communication techniques and models that study how thought patterns influence people&#039;s behavior and results. Created in the 1970s by Richard Bandler and John Grinder, NLP seeks to understand how successful people structure their internal experiences to achieve high levels of performance. Thus, the central idea is that by modifying the way we think and communicate, we can change our behaviors and improve our ability to influence and persuade others.<\/p>\n<p>In the sales context, NLP becomes a powerful tool for creating deeper connections with customers, understanding their needs, and guiding them more effectively through the buying process. Thus, using techniques such as rapport, anchoring, belief restructuring, and persuasive linguistic patterns, salespeople can improve their communication, generate more empathy, and increase their conversion rates in an ethical and strategic manner.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Os_fundamentos_da_PNL_aplicados_a_vendas\"><\/span>The fundamentals of NLP applied to sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NLP provides several tools to improve communication and persuasion. Key techniques include:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rapport_como_criar_conexao_instantanea_com_o_cliente\"><\/span>Rapport: How to Create an Instant Connection with Your Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever noticed how some people seem to \u201chit the saint\u201d right away? This happens when there is <a href=\"https:\/\/mindsetreprogramado.com\/en\/nlp\/rapport-what-is-it-and-how-to-use-it-in-everyday-life\/\">rapport<\/a>, a state of harmony between two individuals. Thus, in sales, quickly building rapport can be the difference between closing or losing a deal.<\/p>\n<p>To do this, you can:<\/p>\n<ul>\n<li>Mirror the customer&#039;s body language and tone of voice (without exaggeration, so as not to seem artificial).<\/li>\n<li>Use words and expressions that the customer also uses, creating a feeling of familiarity.<\/li>\n<li>Demonstrate genuine interest and listen actively.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Modelagem_aprendendo_com_os_melhores_vendedores\"><\/span>Modeling: Learning from the best salespeople<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Modeling is one of the <a href=\"https:\/\/mindsetreprogramado.com\/en\/nlp\/nlp-assumptions-the-definitive-guide\/\">assumptions<\/a> from NLP and teaches that, <em>\u201cIf someone can achieve a desired result, anyone else can replicate it\u201d<\/em>, as long as it follows the same pattern. Therefore, one of the most powerful strategies is to study top salespeople and model their behavior.<\/p>\n<p>Ask yourself:<\/p>\n<ul>\n<li>How do they start their conversations?<\/li>\n<li>How do you deal with objections?<\/li>\n<li>How do you lead the customer to \u201cyes\u201d?<\/li>\n<\/ul>\n<p>If you identify patterns and apply them to your style, you can quickly increase your sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Submodalidades_ajustando_a_comunicacao_para_cada_cliente\"><\/span>Submodalities: tailoring communication to each client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each person interprets the world in a unique way, and NLP teaches us to adapt our approach to better connect with different types of clients. Thus, certain questions help identify the client&#039;s way of thinking. This is where the concept of <a href=\"https:\/\/mindsetreprogramado.com\/en\/nlp\/nlp-modalities-and-submodalities\/\">submodalities<\/a>:<\/p>\n<ul>\n<li>Visual: <em>\u201cCan you imagine what this product will look like in your office?\u201d<\/em><\/li>\n<li>Auditory: <em>\u201cWhat do you think of what I\u2019ve explained so far?\u201d<\/em><\/li>\n<li>Kinesthetic: <em>\u201cHow do you feel about this solution?\u201d<\/em><\/li>\n<\/ul>\n<p>By aligning your communication with your customer&#039;s style, you create a stronger connection and improve the shopping experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_a_PNL_influencia_o_comportamento_do_cliente\"><\/span>How NLP Influences Customer Behavior<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"A_importancia_dos_sistemas_representacionais\"><\/span>The importance of representational systems<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned, people process information differently (visually, auditorily, and kinesthetically). In sales, knowing how to identify and speak the customer&#039;s &quot;language&quot; can speed up the closing process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_impacto_das_crencas_e_valores_na_tomada_de_decisao\"><\/span>The impact of beliefs and values on decision making<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a client believes something won&#039;t work for them, they&#039;re unlikely to change their mind with logical reasoning alone. Therefore, NLP teaches how to identify and restructure <a href=\"https:\/\/mindsetreprogramado.com\/en\/nlp\/limiting-beliefs-what-they-are-and-how-to-deal-with-them\/\">limiting beliefs<\/a> to remove barriers to purchase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ancoragem_como_despertar_emocoes_positivas\"><\/span>Anchoring: How to Awaken Positive Emotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anchoring is a technique that associates a stimulus with an emotional response. For example, when talking about a benefit of your product, associate it with a positive feeling, such as security or happiness.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tecnicas_praticas_de_PNL_para_aumentar_suas_vendas\"><\/span>Practical NLP techniques to increase your sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Espelhamento_criando_sintonia\"><\/span>Mirroring: Creating Harmony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Observe the customer&#039;s posture, tone of voice, and pace of speech and adjust yours to create empathy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pacing_e_Leading_conduzindo_a_negociacao\"><\/span>Pacing and Leading: Conducting the Negotiation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>First, get into the client&#039;s rhythm (<strong>pacing<\/strong>) to gain their trust. Then, gently lead them to the purchasing decision (<strong>leading<\/strong>).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Reestruturacao_de_crencas_limitantes\"><\/span>Restructuring limiting beliefs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If a customer says, \u201cThis product is too expensive,\u201d you can reframe that belief by asking, \u201cIf this investment yielded a high financial return, would it still seem expensive?\u201d<\/p>\n<p><strong>Powerful questions<\/strong><\/p>\n<p>Open-ended, well-formulated questions help guide the client:<\/p>\n<ul>\n<li><em>\u201cWhat is most important to you when choosing a product like this?\u201d<\/em><\/li>\n<li><em>\u201cWhat would make this solution perfect for you?\u201d<\/em><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"PNL_e_persuasao_como_vender_de_forma_etica_e_eficaz\"><\/span>NLP and Persuasion: How to Sell Ethically and Effectively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"A_diferenca_entre_persuasao_e_manipulacao\"><\/span>The difference between persuasion and manipulation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Persuasion involves helping a client make a good decision. On the other hand, manipulation involves deceiving them. Thus, NLP teaches ethical persuasion, where both parties benefit.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Criando_mensagens_irresistiveis\"><\/span>Creating irresistible messages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use NLP linguistic patterns to make your message more compelling:<\/p>\n<ul>\n<li>Embedded statements: <em>\u201cCan you imagine how much better your life will be with this solution?\u201d<\/em><\/li>\n<li>Assumptions: <em>\u201cOnce you start using this service, you will notice the difference quickly.\u201d<\/em><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_metaforas_e_storytelling\"><\/span>How to use metaphors and storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Stories activate the <a href=\"https:\/\/mindsetreprogramado.com\/en\/neuroscience\/limbic-system-what-it-is-and-how-it-works\/\">emotional brain<\/a> and make the message more impactful. Instead of listing features, tell a real-life story from a satisfied customer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NLP isn&#039;t magic, but it can feel like it. By understanding how people think, feel, and make decisions, you become a more influential, empathetic, and effective salesperson. So, if you want to sell more, start applying the techniques you learned here and see the results in practice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Indicacao_de_leitura\"><\/span>Recommended reading:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/amzn.to\/4idvejc\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1385 size-medium\" src=\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Alta-Perfomance-em-Vendas-Como-fazer-amigos-e-influenciar-clientes-203x300.jpg\" alt=\"High Performance in Sales - How to Win Friends and Influence Customers\" width=\"203\" height=\"300\" srcset=\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Alta-Perfomance-em-Vendas-Como-fazer-amigos-e-influenciar-clientes-203x300.jpg 203w, https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Alta-Perfomance-em-Vendas-Como-fazer-amigos-e-influenciar-clientes-8x12.jpg 8w, https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Alta-Perfomance-em-Vendas-Como-fazer-amigos-e-influenciar-clientes.jpg 316w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/amzn.to\/4idvejc\">High Performance in Sales \u2013 How to Win Friends &amp; Influence Customers to Increase Your Sales \u2013 Carnegie Dale and Associates (Author), Oliver Crom (Author), Michael Crom (Author), Orlando Bandeira (Translator)<\/a><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/amzn.to\/4bIZe44\"><img decoding=\"async\" class=\"alignnone wp-image-1386 size-medium\" src=\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Sucesso-em-vendas-com-PNL-197x300.jpg\" alt=\"Sales Success with NLP\" width=\"197\" height=\"300\" srcset=\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Sucesso-em-vendas-com-PNL-197x300.jpg 197w, https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Sucesso-em-vendas-com-PNL-8x12.jpg 8w, https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2025\/03\/Sucesso-em-vendas-com-PNL.jpg 306w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/amzn.to\/4bIZe44\">Sales Success with NLP: NLP Resources for Sales Professionals \u2013 Joseph Connor (Author), Robi Prior (Author)<\/a><\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/ilustracao-de-design-plano-b2b_24235748.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#039;ve ever wondered why some salespeople seem to have the &quot;Midas touch,&quot;<\/p>","protected":false},"author":1,"featured_media":1383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[21],"tags":[33,157],"class_list":["post-1381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pnl","tag-pnl","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.2) - 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