{"id":2268,"date":"2026-01-08T21:09:40","date_gmt":"2026-01-09T00:09:40","guid":{"rendered":"https:\/\/mindsetreprogramado.com\/?p=2268"},"modified":"2026-01-24T21:09:56","modified_gmt":"2026-01-25T00:09:56","slug":"fresh-start-effect","status":"publish","type":"post","link":"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/","title":{"rendered":"Fresh Start Effect: Why starting over seems easy, but sustaining change is so difficult."},"content":{"rendered":"<p>Every new year carries a silent promise: the feeling that, this time, something will truly change.<\/p>\n<p>We set goals, make plans, feel renewed energy. It seems like the past is behind us and that, finally, we have a new chance. But, a few weeks later, the excitement fades, old habits return, and frustration sets in.<\/p>\n<p>If you&#039;ve ever experienced this cycle, know one important thing: it&#039;s not a lack of discipline or willpower. There&#039;s a well-documented psychological phenomenon that explains this movement exactly: it&#039;s called <strong>Fresh Start Effect<\/strong>.<\/p>\n<p>In this article, we will understand what this effect is, why it works so well initially, why it fails to sustain change, and, most importantly, how to intelligently use this psychological window to generate real and lasting transformation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#O_que_e_o_Fresh_Start_Effect\" >What is the Fresh Start Effect?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Marcos_temporais_e_identidade_psicologica\" >Temporal markers and psychological identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Por_que_o_Fresh_Start_Effect_funciona_tao_bem_no_comeco\" >Why does Fresh Start Effect work so well at the beginning?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#O_problema_por_que_a_mudanca_nao_se_sustenta\" >The problem: why doesn&#039;t the change hold?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#A_armadilha_do_%E2%80%9Cagora_vai%E2%80%9D\" >The trap of &quot;now it&#039;s going to work&quot;\u201c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Fresh_Start_Effect_e_neuroplasticidade\" >Fresh Start Effect and neuroplasticity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Consciencia_o_primeiro_passo_para_sustentar_a_mudanca\" >Awareness: the first step to sustaining change.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Reprogramacao_mental_onde_a_mudanca_se_consolida\" >Mental reprogramming: where change takes hold.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Psicologia_positiva_a_direcao_da_mudanca\" >Positive psychology: the direction of change.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#A_triade_da_transformacao_sustentavel\" >The triad of sustainable transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Como_usar_o_Fresh_Start_Effect_de_forma_inteligente\" >How to use Fresh Start Effect intelligently.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Conclusao_o_recomeco_nao_e_o_problema\" >In conclusion: starting over isn&#039;t the problem.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#Perguntas_e_respostas_sobre_o_Fresh_Start_Effect\" >Questions and answers about the Fresh Start Effect<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#1_O_Fresh_Start_Effect_funciona_para_qualquer_pessoa\" >1. Does Fresh Start Effect work for everyone?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#2_Por_que_a_motivacao_inicial_desaparece\" >2. Why does the initial motivation disappear?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#3_O_Fresh_Start_Effect_e_suficiente_para_mudar_habitos\" >3. Is the Fresh Start Effect enough to change habits?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#4_Como_potencializar_o_Fresh_Start_Effect\" >4. How to maximize the Fresh Start Effect?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mindsetreprogramado.com\/en\/psicologia-positiva\/fresh-start-effect\/#5_Posso_criar_meus_proprios_marcos_de_recomeco\" >5. Can I create my own restart milestones?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Fresh_Start_Effect\"><\/span>What is the Fresh Start Effect?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>THE <strong>Fresh Start Effect<\/strong> It was conceptualized in 2014 by researchers. <strong>Hengchen Dai<\/strong>, <strong>Katherine L. Milkman<\/strong> and <strong>Jason Riis<\/strong>, in the article <em>The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior<\/em>, published in the scientific journal <strong>Management Science<\/strong>.<\/p>\n<p>Simply put, the concept describes how temporal milestones\u2014such as the start of the year, birthdays, Mondays, or new cycles\u2014significantly increase motivation for aspirational behaviors.<\/p>\n<p>In other words, the brain interprets these moments as psychological breaking points, separating the &quot;past self&quot; from the &quot;future self.&quot; This symbolic separation reduces the emotional weight of past mistakes and creates a renewed sense of identity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marcos_temporais_e_identidade_psicologica\"><\/span>Temporal markers and psychological identity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most interesting aspect of the Fresh Start Effect is not the motivation itself, but its impact on identity. Thus, when a temporal milestone occurs, the brain creates an implicit narrative:<\/p>\n<p>\u201cThat&#039;s in the past.<\/p>\n<p>Now, I can be a different person.\u201d<\/p>\n<p>This mechanism works because our minds organize life into chapters. In other words, a new year, a new job, a new month, or even a Monday, function as mental markers for a fresh start.<\/p>\n<p>This explains why so many people decide to start a diet on Monday, resume exercise at the beginning of the month, change habits on their birthday, or redefine goals in the new year.<\/p>\n<p>The brain loves symbolic structures. They provide a sense of control, order, and possibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_o_Fresh_Start_Effect_funciona_tao_bem_no_comeco\"><\/span>Why does Fresh Start Effect work so well at the beginning?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this sense, in the first few days after a time milestone, three factors align:<\/p>\n<ol>\n<li><strong>Emotional distancing from the past<\/strong><\/li>\n<\/ol>\n<p>Past mistakes seem less relevant. Guilt diminishes.<\/p>\n<ol start=\"2\">\n<li><strong>Increased aspirational self-image<\/strong><\/li>\n<\/ol>\n<p>A person connects with whom <em>wants to be<\/em>, Not who it was with.<\/p>\n<ol start=\"3\">\n<li><strong>Temporary reduction of self-sabotage<\/strong><\/li>\n<\/ol>\n<p>The initial enthusiasm fades, albeit momentarily., <a href=\"https:\/\/mindsetreprogramado.com\/en\/nlp\/limiting-beliefs-what-they-are-and-how-to-deal-with-them\/\">limiting beliefs<\/a>.<\/p>\n<p>In this state, healthy decisions seem easier. Thus, the brain enters a mode of openness and possibility.<\/p>\n<p>But this state <strong>it is not permanent<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_problema_por_que_a_mudanca_nao_se_sustenta\"><\/span>The problem: why doesn&#039;t the change hold?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#039;s the part that almost no one explains. The Fresh Start Effect activates motivation, but it doesn&#039;t reprogram deep mental patterns.<\/p>\n<p>After the initial enthusiasm fades, the brain reverts to operating in default mode, guided by old habits, limiting beliefs, emotional memories, and automatic responses from the limbic system.<\/p>\n<p>Thus, thoughts such as the following arise:<\/p>\n<ul>\n<li>\u201c&quot;Maybe I&#039;ll start next week.&quot;\u201d<\/li>\n<li>\u201c&quot;Today is not a good day.&quot;\u201d<\/li>\n<li>\u201c&quot;I always give up anyway.&quot;\u201d<\/li>\n<li>\u201c&quot;I&#039;m not consistent.&quot;\u201d<\/li>\n<\/ul>\n<p>Change fails not because the person doesn&#039;t want it, but because the internal system hasn&#039;t been updated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_armadilha_do_%E2%80%9Cagora_vai%E2%80%9D\"><\/span>The trap of &quot;now it&#039;s going to work&quot;\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a very common emotional pattern:<\/p>\n<ol>\n<li>Initial enthusiasm<\/li>\n<li>Minor flaws<\/li>\n<li>Self-criticism<\/li>\n<li>Frustration<\/li>\n<li>Abandonment<\/li>\n<li>Blame<\/li>\n<li>New attempt at the next timeframe<\/li>\n<\/ol>\n<p>This cycle creates a silent and dangerous identity: &quot;I start well, but I can never sustain it.&quot;\u201c<\/p>\n<p>Over time, the problem ceases to be the habit itself and becomes one&#039;s belief about oneself.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fresh_Start_Effect_e_neuroplasticidade\"><\/span>Fresh Start Effect and neuroplasticity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On the other hand, the Fresh Start Effect creates a window of <a href=\"https:\/\/mindsetreprogramado.com\/en\/neuroscience\/neuroplasticity-how-to-stimulate\/\">neuroplasticity<\/a> Emotional. Therefore, during moments of new beginnings, the brain is more receptive and the prefrontal cortex participates more. Consequently, the mind becomes less defensive and there is greater openness to new internal narratives.<\/p>\n<p>In other words, the Fresh Start Effect isn&#039;t the change itself, but it&#039;s the gateway to it.<\/p>\n<p>But crossing that threshold requires a method.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consciencia_o_primeiro_passo_para_sustentar_a_mudanca\"><\/span>Awareness: the first step to sustaining change.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without conscious awareness, the brain operates on autopilot.<\/p>\n<p>This is where the <em>mindfulness<\/em> As a foundation. After all, mindfulness allows you to observe thoughts, emotions, and impulses before reacting to them. This creates a fundamental space: the space between stimulus and response. And it is in this space that real change begins.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reprogramacao_mental_onde_a_mudanca_se_consolida\"><\/span>Mental reprogramming: where change takes hold.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If motivation begins, awareness observes. And reprogramming sustains it.<\/p>\n<p>And Neuro-Linguistic Programming (NLP) techniques help to identify limiting beliefs., <a href=\"https:\/\/mindsetreprogramado.com\/en\/nlp\/what-is-resignification-and-how-can-it-change-your-life\/\">resignify<\/a> Past experiences, altering automatic patterns, and weakening negative emotional associations.<\/p>\n<p>Without this internal work, the brain will always try to return to the familiar\u2014even if it is uncomfortable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Psicologia_positiva_a_direcao_da_mudanca\"><\/span>Positive psychology: the direction of change.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, it&#039;s not enough to break away from the old pattern. You need to know where you&#039;re going.<\/p>\n<p>Positive psychology comes into play to strengthen empowering emotions, develop purpose, create a sense of progress, and build a healthier emotional identity.<\/p>\n<p>Sustainable change is not just about correcting mistakes, it&#039;s about building meaning.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_triade_da_transformacao_sustentavel\"><\/span>The triad of sustainable transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we look at the Fresh Start Effect in depth, it becomes clear that real change happens when three pillars come together:<\/p>\n<ul>\n<li><strong>Fresh Start Effect<\/strong> \u2192 Open the window<\/li>\n<li><strong>Mindfulness<\/strong> \u2192 creates awareness<\/li>\n<li><strong>NLP + Positive Psychology<\/strong> \u2192 reprogram and redirect<\/li>\n<\/ul>\n<p>This integration transforms one-off restarts into <strong>continuous evolution<\/strong>.<\/p>\n<blockquote><p><strong><em>\u201c&quot;The Fresh Start Effect explains why we feel the urge to change at new beginnings, but sustaining that change depends on reprogramming mental patterns, emotional awareness, and clear direction.&quot;\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_o_Fresh_Start_Effect_de_forma_inteligente\"><\/span>How to use Fresh Start Effect intelligently.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instead of relying solely on initial excitement, use a timeframe to begin, apply awareness to observe resistance, restructure beliefs as soon as they arise, build small, sustainable commitments, and focus on identity, not just goals.<\/p>\n<p>Ultimately, starting over is an event. And sustaining it is a process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao_o_recomeco_nao_e_o_problema\"><\/span>In conclusion: starting over isn&#039;t the problem.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The problem was never starting. On the contrary. The problem was always trying to move forward with the same mindset as before.<\/p>\n<p>The Fresh Start Effect shows that the brain loves fresh starts. On the other hand, it also loves familiar patterns.<\/p>\n<p>True transformation happens when we use a fresh start as an entry point\u2014not as an empty promise.<\/p>\n<p>Ultimately, change is not an act of force. It is a process of awareness, reprogramming, and direction.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perguntas_e_respostas_sobre_o_Fresh_Start_Effect\"><\/span>Questions and answers about the Fresh Start Effect<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_Fresh_Start_Effect_funciona_para_qualquer_pessoa\"><\/span>1. Does Fresh Start Effect work for everyone?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. It is linked to the basic workings of the human mind and how we organize time psychologically.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Por_que_a_motivacao_inicial_desaparece\"><\/span>2. Why does the initial motivation disappear?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because old emotional patterns and limiting beliefs regain control when they are not consciously addressed.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_O_Fresh_Start_Effect_e_suficiente_para_mudar_habitos\"><\/span>3. Is the Fresh Start Effect enough to change habits?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not alone. He starts the process, but he doesn&#039;t sustain the change.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Como_potencializar_o_Fresh_Start_Effect\"><\/span>4. How to maximize the Fresh Start Effect?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uniting awareness (<em>mindfulness<\/em>), mental reprogramming (NLP) and emotional direction (positive psychology).<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Posso_criar_meus_proprios_marcos_de_recomeco\"><\/span>5. Can I create my own restart milestones?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. New symbolic cycles can be intentionally created to activate this effect.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/ilustracao-cruzada-de-dedos-desenhados-a-mao_38476956.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Every new year carries a silent promise. The feeling that, this time, something...<\/p>","protected":false},"author":1,"featured_media":2270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[23],"tags":[253,252,31,75,35],"class_list":["post-2268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psicologia-positiva","tag-comportamento-humano","tag-fresh-start-effect","tag-mindfulness","tag-neuroplasticidade","tag-psicologia-positiva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fresh Start Effect: o que \u00e9 - mindsetreprogramado.com<\/title>\n<meta name=\"description\" content=\"Fresh Start Effect explica por que recome\u00e7ar parece f\u00e1cil, mas sustentar a mudan\u00e7a \u00e9 dif\u00edcil. Entenda a ci\u00eancia por tr\u00e1s dos novos come\u00e7os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindsetreprogramado.com\/en\/positive-psychology\/fresh-start-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh Start Effect: por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil\" \/>\n<meta property=\"og:description\" content=\"Fresh Start Effect explica por que recome\u00e7ar parece f\u00e1cil, mas sustentar a mudan\u00e7a \u00e9 dif\u00edcil. Entenda a ci\u00eancia por tr\u00e1s dos novos come\u00e7os.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindsetreprogramado.com\/en\/positive-psychology\/fresh-start-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"mindsetreprogramado.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mindsetreprogramado\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T00:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-25T00:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/mindsetreprogramado.com\/#\/schema\/person\/7b1afc3420400d2389c9b0e3616a139a\"},\"headline\":\"Fresh Start Effect: por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil\",\"datePublished\":\"2026-01-09T00:09:40+00:00\",\"dateModified\":\"2026-01-25T00:09:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/\"},\"wordCount\":1359,\"publisher\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg\",\"keywords\":[\"comportamento humano\",\"fresh start effect\",\"mindfulness\",\"Neuroplasticidade\",\"psicologia positiva\"],\"articleSection\":[\"Psicologia Positiva\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/\",\"url\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/\",\"name\":\"Fresh Start Effect: o que \u00e9 - mindsetreprogramado.com\",\"isPartOf\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg\",\"datePublished\":\"2026-01-09T00:09:40+00:00\",\"dateModified\":\"2026-01-25T00:09:56+00:00\",\"description\":\"Fresh Start Effect explica por que recome\u00e7ar parece f\u00e1cil, mas sustentar a mudan\u00e7a \u00e9 dif\u00edcil. Entenda a ci\u00eancia por tr\u00e1s dos novos come\u00e7os.\",\"breadcrumb\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage\",\"url\":\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg\",\"contentUrl\":\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg\",\"width\":748,\"height\":445,\"caption\":\"Fresh Start Effect - por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/mindsetreprogramado.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fresh Start Effect: por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mindsetreprogramado.com\/#website\",\"url\":\"https:\/\/mindsetreprogramado.com\/\",\"name\":\"Mindset Reprogramado\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mindsetreprogramado.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mindsetreprogramado.com\/#organization\",\"name\":\"Mindset Reprogramado\",\"url\":\"https:\/\/mindsetreprogramado.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mindsetreprogramado.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2023\/06\/logo-mindset-reprogramado-350x76pix.png\",\"contentUrl\":\"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2023\/06\/logo-mindset-reprogramado-350x76pix.png\",\"width\":350,\"height\":76,\"caption\":\"Mindset Reprogramado\"},\"image\":{\"@id\":\"https:\/\/mindsetreprogramado.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mindsetreprogramado\",\"https:\/\/www.instagram.com\/mindsetreprogramado\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mindsetreprogramado.com\/#\/schema\/person\/7b1afc3420400d2389c9b0e3616a139a\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/286b63d38bb44a4077b03ff077054e09cd64d1279c058f8feaa02374892dbe61?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/286b63d38bb44a4077b03ff077054e09cd64d1279c058f8feaa02374892dbe61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/286b63d38bb44a4077b03ff077054e09cd64d1279c058f8feaa02374892dbe61?s=96&d=mm&r=g\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em PNL - Programa\u00e7\u00e3o Neurolingu\u00edstica. Como propriet\u00e1rio e fundador da ag\u00eancia de comunica\u00e7\u00e3o VeroCom e tamb\u00e9m da ag\u00eancia digital Vero Contents, estuda h\u00e1 mais de 30 anos o comportamento humano.\",\"sameAs\":[\"http:\/\/mindsetreprogramado.com\",\"https:\/\/www.instagram.com\/mindsetreprogramado\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"url\":\"https:\/\/mindsetreprogramado.com\/en\/author\/mindsetreprogramadogmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fresh Start Effect: What is it? - mindsetreprogramado.com","description":"Fresh Start Effect explains why starting over seems easy, but sustaining change is difficult. Understand the science behind new beginnings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mindsetreprogramado.com\/en\/positive-psychology\/fresh-start-effect\/","og_locale":"en_US","og_type":"article","og_title":"Fresh Start Effect: por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil","og_description":"Fresh Start Effect explica por que recome\u00e7ar parece f\u00e1cil, mas sustentar a mudan\u00e7a \u00e9 dif\u00edcil. Entenda a ci\u00eancia por tr\u00e1s dos novos come\u00e7os.","og_url":"https:\/\/mindsetreprogramado.com\/en\/positive-psychology\/fresh-start-effect\/","og_site_name":"mindsetreprogramado.com","article_publisher":"https:\/\/www.facebook.com\/mindsetreprogramado","article_published_time":"2026-01-09T00:09:40+00:00","article_modified_time":"2026-01-25T00:09:56+00:00","og_image":[{"width":748,"height":445,"url":"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#article","isPartOf":{"@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/mindsetreprogramado.com\/#\/schema\/person\/7b1afc3420400d2389c9b0e3616a139a"},"headline":"Fresh Start Effect: por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil","datePublished":"2026-01-09T00:09:40+00:00","dateModified":"2026-01-25T00:09:56+00:00","mainEntityOfPage":{"@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/"},"wordCount":1359,"publisher":{"@id":"https:\/\/mindsetreprogramado.com\/#organization"},"image":{"@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage"},"thumbnailUrl":"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg","keywords":["comportamento humano","fresh start effect","mindfulness","Neuroplasticidade","psicologia positiva"],"articleSection":["Psicologia Positiva"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/mindsetreprogramado.com\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/","url":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/","name":"Fresh Start Effect: What is it? - mindsetreprogramado.com","isPartOf":{"@id":"https:\/\/mindsetreprogramado.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage"},"image":{"@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage"},"thumbnailUrl":"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg","datePublished":"2026-01-09T00:09:40+00:00","dateModified":"2026-01-25T00:09:56+00:00","description":"Fresh Start Effect explains why starting over seems easy, but sustaining change is difficult. Understand the science behind new beginnings.","breadcrumb":{"@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#primaryimage","url":"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg","contentUrl":"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2026\/01\/Fresh-Start-Effect-por-que-recomecar-parece-facil-e-sustentar-a-mudanca-e-tao-dificil.jpg","width":748,"height":445,"caption":"Fresh Start Effect - por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil"},{"@type":"BreadcrumbList","@id":"https:\/\/mindsetreprogramado.com\/psicologia-positiva\/fresh-start-effect\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mindsetreprogramado.com\/"},{"@type":"ListItem","position":2,"name":"Fresh Start Effect: por que recome\u00e7ar parece f\u00e1cil e sustentar a mudan\u00e7a \u00e9 t\u00e3o dif\u00edcil"}]},{"@type":"WebSite","@id":"https:\/\/mindsetreprogramado.com\/#website","url":"https:\/\/mindsetreprogramado.com\/","name":"Reprogrammed Mindset","description":"","publisher":{"@id":"https:\/\/mindsetreprogramado.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mindsetreprogramado.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mindsetreprogramado.com\/#organization","name":"Reprogrammed Mindset","url":"https:\/\/mindsetreprogramado.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mindsetreprogramado.com\/#\/schema\/logo\/image\/","url":"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2023\/06\/logo-mindset-reprogramado-350x76pix.png","contentUrl":"https:\/\/mindsetreprogramado.com\/wp-content\/uploads\/2023\/06\/logo-mindset-reprogramado-350x76pix.png","width":350,"height":76,"caption":"Mindset Reprogramado"},"image":{"@id":"https:\/\/mindsetreprogramado.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mindsetreprogramado","https:\/\/www.instagram.com\/mindsetreprogramado\/"]},{"@type":"Person","@id":"https:\/\/mindsetreprogramado.com\/#\/schema\/person\/7b1afc3420400d2389c9b0e3616a139a","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/286b63d38bb44a4077b03ff077054e09cd64d1279c058f8feaa02374892dbe61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/286b63d38bb44a4077b03ff077054e09cd64d1279c058f8feaa02374892dbe61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/286b63d38bb44a4077b03ff077054e09cd64d1279c058f8feaa02374892dbe61?s=96&d=mm&r=g","caption":"Marcel Castilho"},"description":"Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.","sameAs":["http:\/\/mindsetreprogramado.com","https:\/\/www.instagram.com\/mindsetreprogramado","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"url":"https:\/\/mindsetreprogramado.com\/en\/author\/mindsetreprogramadogmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/posts\/2268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/comments?post=2268"}],"version-history":[{"count":2,"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/posts\/2268\/revisions"}],"predecessor-version":[{"id":2271,"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/posts\/2268\/revisions\/2271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/media\/2270"}],"wp:attachment":[{"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/media?parent=2268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/categories?post=2268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindsetreprogramado.com\/en\/wp-json\/wp\/v2\/tags?post=2268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}