Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

How emotional intelligence can boost business

Have you ever stopped to think how emotions directly influence the success of a business?

Read More

Flow State: Understand what it is and why it is important

The flow state is a fascinating concept that has captured the attention of psychologists,

Read More

Nonverbal language: what it is and how to use it

Human communication is a complex skill, going beyond spoken and written words.

Read More

Character Strengths and Virtues of Positive Psychology

Positive Psychology is a relatively new field of study, which emerged in the late

Read More

All or nothing law: understand what it is and its importance

Neuroscience is a vast and fascinating area, full of fundamental principles that govern the

Read More

Hippocampus: what it is, how it works, and why it influences your memory, emotions, and mindset.

Initially, if you feel that you learn, understand, and even reflect... but you can't sustain the changes,

Read More

Idleness: Why the brain needs breaks to create, learn, and reorganize itself.

We live in a curious era. We've never had so much access to knowledge, courses, information, techniques, and tools.

Read More

Creativity: what it is, how it works in the brain, and why it stalls when you live on autopilot.

First, let's debunk a myth that has been passed down through generations: creativity is not a gift. Therefore, it...

Read More