Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
How emotional intelligence can boost business
Have you ever stopped to think how emotions directly influence the success of a business?
Read MoreEmotional Intelligence: what it is, how to develop it, and why it changes your life.
We live in a time when emotions have never been discussed so much — and, in turn,
Read MoreFlow State: Understand what it is and why it is important
The flow state is a fascinating concept that has captured the attention of psychologists,
Read MoreNonverbal language: what it is and how to use it
Human communication is a complex skill, going beyond spoken and written words.
Read MoreCharacter Strengths and Virtues of Positive Psychology
Positive Psychology is a relatively new field of study, which emerged in the late
Read MoreAll or nothing law: understand what it is and its importance
Neuroscience is a vast and fascinating area, full of fundamental principles that govern the
Read MoreFresh Start Effect: Why starting over seems easy, but sustaining change is so difficult.
Every new year carries a silent promise. The feeling that, this time, something...
Read MoreHippocampus: what it is, how it works, and why it influences your memory, emotions, and mindset.
Initially, if you feel that you learn, understand, and even reflect... but you can't sustain the changes,
Read MoreIdleness: Why the brain needs breaks to create, learn, and reorganize itself.
We live in a curious era. We've never had so much access to knowledge, courses, information, techniques, and tools.
Read MoreCreativity: what it is, how it works in the brain, and why it stalls when you live on autopilot.
First, let's debunk a myth that has been passed down through generations: creativity is not a gift. Therefore, it...
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