Scrum: what it is and how to apply it
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Agility is a buzzword in today’s workplace. Companies are looking for ways to adapt quickly to change and deliver results effectively. This is where Scrum comes into its own. But what is Scrum?
In this article, we’ll take a closer look at Scrum, its principles, essential components, and how it can transform the way you manage projects and teams. We’ll start from the basics, covering its history and foundations, and then move on to practical tips for implementation and continuous improvement. Are you ready to dive into the world of Scrum?
What is Scrum?
Scrum is an agile framework used to manage and develop complex projects. It is based on a set of practices and principles that aim to improve team collaboration and efficiency. Scrum is often applied in software development, but its flexibility allows it to be used in a variety of areas.
Scrum has its roots in the 1980s, but was formally introduced in 1995 by Ken Schwaber and Jeff Sutherland, two software industry veterans. They introduced Scrum at the OOPSLA (Object-Oriented Programming, Systems, Languages & Applications) conference, describing it as a way to manage and control complex projects. The inspiration for the name “Scrum” came from rugby, where the term is used to describe a formation in which all the players work together to move the ball down the field. The central idea was that development teams should work collaboratively and iteratively, much like a rugby scrum.
Scrum and the Agile Manifesto
In 2001, Schwaber and Sutherland, along with 15 other software industry leaders, created the Agile Manifesto, which defined the core values and principles of agile methodologies. Scrum quickly emerged as one of the most widely applied agile methodologies due to its simplicity and effectiveness in managing complex projects.
Scrum Principles
Iterativity and Incrementality
Scrum is based on an iterative and incremental cycle, where work is divided into small chunks called “sprints”. Thus, each sprint is a fixed unit of time, usually two to four weeks, during which a functional increment of the product is developed. At the end of each sprint, the work is reviewed, allowing for rapid adjustments and adaptation to changes.
Transparency
Transparency is one of the pillars of Scrum. Therefore, all aspects of the process must be visible to those involved. This means that information about progress, difficulties and decisions must be shared openly. This transparency, as a consequence, helps to build trust and facilitate communication.
Inspection
Inspection is a principle that involves regularly assessing progress and results. Teams should frequently review their work to identify problems and opportunities for improvement. This can be done through meetings, reviews, and ongoing feedback.
Adaptation
Last but not least, adaptation is the ability to adjust the process based on the information gathered during the inspection. Scrum encourages teams to be flexible and adapt to changes, ensuring that the project stays on track.
Roles in Scrum
In Scrum, there are three main roles, each with specific responsibilities:
Product Owner
The Product Owner is responsible for maximizing the value of the product resulting from the team's work. As such, he or she sets the priorities of the Product Backlog and communicates constantly with the team to ensure that everyone is aligned with the product vision.
Scrum Master
The Scrum Master acts as a facilitator for the team. In this sense, he or she helps remove obstacles, promotes the practice of Scrum, and ensures that all team members understand their roles and responsibilities. The Scrum Master is essential to creating a collaborative and productive work environment.
Development team
The Development Team is made up of professionals who work together to deliver increments of the product. They are self-organizing and have the responsibility to decide how to get the work done. Collaboration among team members is crucial to the success of Scrum.
Scrum Artifacts
Product Backlog
The Product Backlog is a dynamic, prioritized list of features, improvements, and fixes that need to be implemented in the product. It is managed by the Product Owner and is constantly updated as new information becomes available.
Sprint Backlog
The Sprint Backlog is a subset of the Product Backlog that contains the tasks the team commits to completing during a Sprint. It is primarily created during the Sprint Planning meeting and is updated daily.
Increment
The Increment is the result of each sprint. It is a functional and potentially usable version of the product, which must conform to the definition of “done” established by the team. Each increment must add value to the final product.
Scrum Events
Sprint
A Sprint is a fixed period, usually two to four weeks, during which an increment of the product is created. Sprints are the essence of Scrum, allowing teams to work iteratively and incrementally.
Planning Meeting
The Planning Meeting is held at the beginning of each Sprint. During this meeting, the team defines what will be done in the Sprint and how the work will be accomplished. Initially, it is a crucial time to ensure that everyone is aligned.
Daily Scrum
The Daily Scrum is a short meeting that takes place every day. During this meeting, each team member answers three questions: What did I do yesterday? What will I do today? Are there any impediments in my way? This practice helps keep the team focused and aligned.
Sprint Review
The Sprint Review takes place at the end of each Sprint. It is an opportunity for the team to present the work completed and receive feedback from stakeholders. This meeting is essential to ensure that the product meets expectations.
Sprint Retrospective
The Sprint Retrospective is a meeting that occurs after the Sprint Review. During this meeting, the team reflects on what worked well, what could be improved, and how to implement these improvements in the next Sprint. This process of continuous reflection is essential for team growth.
How to apply Scrum to your team
Preparation
Before implementing Scrum, it is important to prepare your team. This involves educating them on Scrum principles and practices, as well as ensuring that everyone is committed to the change. Consider holding workshops or training sessions to facilitate this transition.
Implementation
Implementing Scrum should be done gradually. Start with a small team and expand as the team becomes familiar with the process. Remember that adaptation is part of Scrum, so be open to making adjustments as needed.
Continuous Assessment and Improvement
After implementation, it is essential to evaluate the team’s performance. Use Retrospective meetings to identify areas for improvement and implement the necessary changes. Scrum is an iterative process, and continuous improvement is the key to success.
Benefits of Scrum
- Increased productivity: Scrum allows teams to focus on the most important tasks, resulting in greater efficiency.
- Improved communication: Transparency and regular meetings promote open communication among team members.
- Increased customer satisfaction: With frequent deliveries and constant feedback, Scrum helps ensure that the product meets customer expectations.
- Adapting to change: Scrum is flexible and allows teams to quickly adjust to changing customer or market needs.
Challenges in implementing Scrum
Despite its many benefits, implementing Scrum can present challenges. Some teams may resist change, while others may struggle to adapt to a new style of working. It is crucial to approach these challenges with patience and persistence, fostering a culture of learning and collaboration.
Best practices for efficient Scrum
Setting clear goals for each sprint is crucial to the success of Scrum. In this way, these goals should be specific, measurable and aligned with business objectives. This helps the team stay focused and deliver consistent results.
Additionally, effective communication is the backbone of Scrum, so daily meetings, reviews, and retrospectives are valuable opportunities to ensure everyone is on the same page and that issues are resolved quickly.
Finally, Scrum is an agile methodology, and flexibility is one of its greatest advantages. Being open to change and ready to adapt the process as needed is key to ensuring long-term success.
Practical examples of Scrum application
Companies like Google, Spotify, and Amazon are known for applying Scrum to their software development processes. These organizations have been able to significantly increase their productivity and product quality by adopting Scrum.
On the other hand, while Scrum is most commonly associated with software development, it can be applied to a wide range of industries, including marketing, education, and even operations management. The key to success is adapting Scrum principles to the specific needs of your industry.
Scrum vs other agile methodologies
Scrum is not the only agile methodology available. Kanban, for example, is a methodology that focuses on visualizing the flow of work and limiting work in progress. XP (Extreme Programming) emphasizes technical development practices such as pair programming and test-driven development. Thus, each methodology has its strengths, and the choice between them depends on the specific needs of the team and the project.
Scrum is ideal for complex, dynamic projects where requirements can change quickly. So if your team needs a clear, repeatable structure with frequent deliveries and continuous feedback, Scrum may be the best choice.
Tips for moving forward with Scrum
Continuous improvement is one of the core principles of Scrum. So, with each sprint, the team should strive to learn from past experiences and implement improvements. This could include tweaking the process, communication, or even the way tasks are prioritized.
For professionals who want to delve deeper into Scrum, earning certifications such as Certified ScrumMaster (CSM) or Professional Scrum Product Owner (PSPO) can be an excellent way to advance their career. These certifications demonstrate a deep understanding of Scrum and are highly valued in the job market.
Conclusion
Scrum is a powerful agile methodology that can transform the way you and your team manage projects. From its inception in the 1990s to the present day, Scrum has proven to be an effective approach to dealing with complexity and uncertainty in product development. By following core principles, adopting best practices, and being willing to learn and adapt, your team can achieve new levels of productivity and satisfaction.
The future of Scrum looks promising, with increasing adoption across a variety of industries beyond software development. As more organizations recognize the benefits of Scrum, its application will continue to expand, bringing new opportunities and challenges. If you haven’t tried Scrum yet, now is the time to start your agile transformation journey.
Recommended reading:
Scrum: The Art of Doing Twice the Work in Half the Time
Scrum: Practical Guide: Increased productivity. Better results. Immediate application
Image: Freepik
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP – Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.