Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
What are neurotransmitters and how do they impact your life?
If you've ever heard that "it's all in your head," know that, in part, that's true.
Read MoreBehavioral Neuroscience: What it is and how it can help you
Behavioral neuroscience is a fascinating interdisciplinary field that unites the principles of neuroscience and
Read MorePERMA model: what it is and how to apply it
Well-being and happiness are universal aspirations, but they can often seem elusive in
Read MoreFlow State: Understand what it is and why it is important
The flow state is a fascinating concept that has captured the attention of psychologists,
Read MorePositive psychology and coaching: everything you need to know
Positive Psychology and Coaching are two powerful approaches that have gained prominence in
Read MoreMindfulness: what it is and how to practice it
Mindfulness is a concept that has gained popularity as an effective tool capable of
Read MoreOxytocin, the hormone of love and well-being
Have you ever heard of Oxytocin? Often called the “love hormone,” this compound
Read MoreNLP Modalities and Submodalities: What They Are and How They Produce Rapid Change
Neuro-Linguistic Programming (NLP) is a powerful approach that has been used for decades to
Read MoreWhat is the circadian rhythm and how does sleep affect productivity?
Have you ever woken up feeling totally refreshed, ready to take on the world, while on other days
Read MoreMindful eating, what it is and how to apply it
Have you ever found yourself eating without even noticing the taste of the food or wondered
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