Author: Marcel Castilho
Marcel Castilho is a specialist in mindset and human behavior. In addition to being an advertising professional, he also holds a Master's degree in NLP (Neuro-Linguistic Programming) and postgraduate degrees in neuromarketing, neuroscience, mindfulness, and positive psychology. As the owner and founder of the communication agency VeroCom and the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Positive psychology: why it is important and how to apply it in everyday life
Positive Psychology is an area of psychology that focuses on the scientific study of strengths,
Read MoreLimbic System: what it is and how it works
The limbic system is a fundamental part of our brain that plays a crucial role
Read MoreProcrastination: Why It Happens and How You Can Beat It Once and For All
Who hasn't found themselves putting off an important task, even knowing the consequences? Procrastination is
Read MoreMental Blocks: How to Identify the 5 Invisible Blocks and Stop Sabotaging Yourself
There is a quiet moment in life when a person realizes that the problem is not...
Read MoreWhat are facial microexpressions and what are their characteristics?
The study of facial microexpressions is a recent practice, started in the 70s by
Read MoreBrainwaves: what they are and how they influence your thoughts, emotions, and behavior.
Have you ever noticed how your mind is sometimes racing too fast… and at other times,
Read MoreWhat is the hypnagogic state and why is it so powerful for the mind?
There is a curious, and extremely revealing, moment that happens almost every day, but passes by.
Read MoreHow emotional intelligence can boost business
Have you ever stopped to think how emotions directly influence the success of a business?
Read MoreEmotional Intelligence: what it is, how to develop it, and why it changes your life.
We live in a time when emotions have never been discussed so much — and, in turn,
Read MoreFlow State: Understand what it is and why it is important
The flow state is a fascinating concept that has captured the attention of psychologists,
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