Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Cerebellum: what it is and how it affects your brain and behavior.
There is a part of your brain that works silently, shaping not only your movements, but
Read MoreHuman memory: how the brain learns, stores, and retrieves information.
First of all, when you hear the word "memory," what comes to mind?
Read MoreMetacognition: what it is and how to use it to improve your mind and your results.
Most people spend the entire day thinking… without realizing they are thinking. Reacting
Read MoreAnxiety: the villain of the century
Anxiety, considered the “villain of the century,” is a persistent and overwhelming concern that affects
Read MoreHow to improve concentration and focus: what's really sabotaging your mind?
We currently live in an environment of constant stimuli. Notifications, social media, information overload… everything.
Read MoreCortisol Detox: You're addicted to stress and don't even realize it.
Do you feel like you're always on edge? Even when there's no real problem, your mind...
Read MoreMindset: what it is and how to develop it
Amidst the whirlwind of modern life, where we are constantly bombarded with challenges and opportunities,
Read MorePositive psychology: why it is important and how to apply it in everyday life
Positive Psychology is an area of psychology that focuses on the scientific study of strengths,
Read MoreLimbic System: what it is and how it works
The limbic system is a fundamental part of our brain that plays a crucial role
Read MoreProcrastination: Why It Happens and How You Can Beat It Once and For All
Who hasn't found themselves putting off an important task, even knowing the consequences? Procrastination is
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