Author: Marcel Castilho
Marcel Castilho is a specialist in mindset and human behavior. In addition to being an advertising professional, he also holds a Master's degree in NLP (Neuro-Linguistic Programming) and postgraduate degrees in neuromarketing, neuroscience, mindfulness, and positive psychology. As the owner and founder of the communication agency VeroCom and the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Nonverbal language: what it is and how to use it
Human communication is a complex skill, going beyond spoken and written words.
Read MoreCharacter Strengths and Virtues of Positive Psychology
Positive Psychology is a relatively new field of study, which emerged in the late
Read MoreAll or nothing law: understand what it is and its importance
Neuroscience is a vast and fascinating area, full of fundamental principles that govern the
Read MoreFresh Start Effect: Why starting over seems easy, but sustaining change is so difficult.
Every new year carries a silent promise. The feeling that, this time, something...
Read MoreHippocampus: what it is, how it works, and why it influences your memory, emotions, and mindset.
Initially, if you feel that you learn, understand, and even reflect... but you can't sustain the changes,
Read MoreIdleness: Why the brain needs breaks to create, learn, and reorganize itself.
We live in a curious era. We've never had so much access to knowledge, courses, information, techniques, and tools.
Read MoreCreativity: what it is, how it works in the brain, and why it stalls when you live on autopilot.
First, let's debunk a myth that has been passed down through generations: creativity is not a gift. Therefore, it...
Read MoreReptilian Brain: Why You React Automatically and How to Regain Control of Your Behavior
Have you ever wondered why, even knowing exactly what you should do, you end up reacting...
Read MoreImpermanence: Why resisting change keeps you stuck — and how to learn to flow with life.
Almost all the emotional suffering we carry has a common root. It's not a lack of...
Read MorePERMA model: what it is and how to apply it
Well-being and happiness are universal aspirations, but they can often seem elusive in
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