Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Limbic System: what it is and how it works
The limbic system is a fundamental part of our brain that plays a crucial role
Read MoreMindfulness and Anxiety: Understand the Benefits of Practicing Mindfulness
In an increasingly hectic and stressful world, anxiety has become an issue
Read MoreWhat are facial microexpressions and what are their characteristics?
The study of facial microexpressions is a recent practice, started in the 70s by
Read MoreWhat are neurotransmitters and how do they impact your life?
If you've ever heard that "it's all in your head," know that, in part, that's true.
Read MoreBehavioral Neuroscience: What it is and how it can help you
Behavioral neuroscience is a fascinating interdisciplinary field that unites the principles of neuroscience and
Read MoreFlow State: Understand what it is and why it is important
The flow state is a fascinating concept that has captured the attention of psychologists,
Read MorePositive psychology and coaching: everything you need to know
Positive Psychology and Coaching are two powerful approaches that have gained prominence in
Read MoreOxytocin, the hormone of love and well-being
Have you ever heard of Oxytocin? Often called the “love hormone,” this compound
Read MoreWhat is the circadian rhythm and how does sleep affect productivity?
Have you ever woken up feeling totally refreshed, ready to take on the world, while on other days
Read MoreMindful eating, what it is and how to apply it
Have you ever found yourself eating without even noticing the taste of the food or wondered
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