Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

5 Brain Myths That Are Sabotaging Your Mind

If you believe that your brain is a fixed machine, genetically programmed and doomed to

Read More

NLP in sales: the secret to selling more and better

If you've ever wondered why some salespeople seem to have the "Midas touch,"

Read More

Cortisol: What it is and how to keep it under control

Have you ever heard of the stress hormone? Yes, we're talking about cortisol. This hormone

Read More

Soft skills: what they are and how to develop them

We live in an era where technology advances rapidly and functions in the job market

Read More

Yin Yang: The balance between body and mind for a fuller life

Have you ever felt like your life is out of balance? Maybe you're always chasing after

Read More

Prefrontal Cortex: The center of self-control, decision-making, and emotional intelligence

Have you ever wondered what allows us to plan for the future, control impulses, and understand

Read More

How emotional intelligence can boost business

Have you ever stopped to think how emotions directly influence the success of a business?

Read More

Overthinking or rumination, what it is and how to deal with it

Have you ever found yourself ruminating over a situation for hours, even though you know it's not

Read More

The Science of Smiling: How Smiling Affects Your Brain and Well-Being

In this article, we will explore the fascinating relationship between smiling, brain function and

Read More