Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
What is Neuroscience?
Neuroscience is the science that studies the nervous system — with special emphasis on the brain
Read MoreLanguage metamodel: what it is and how to use it to improve communication
Have you ever felt like a conversation got out of hand because the other person understood everything?
Read MorePERMA model: what it is and how to apply it
Well-being and happiness are universal aspirations, but they can often seem elusive in
Read MoreKanban: what it is and how to use it for high performance
Have you ever found yourself jumping from one task to another, feeling like you're never getting anywhere?
Read MoreEssential Oils: What are they, what are they for and how do they redirect your mental state?
Have you ever caught yourself smelling a perfume and suddenly a memory
Read MoreSelf-Sabotage: What It Is and How You Can Overcome It
Have you ever felt like you were doing well, but suddenly something happens that pulls you down?
Read More5 Brain Myths That Are Sabotaging Your Mind
If you believe that your brain is a fixed machine, genetically programmed and doomed to
Read MoreNLP in sales: the secret to selling more and better
If you've ever wondered why some salespeople seem to have the "Midas touch,"
Read MoreCortisol: What it is and how to keep it under control
Have you ever heard of the stress hormone? Yes, we're talking about cortisol. This hormone
Read MoreSoft skills: what they are and how to develop them
We live in an era where technology advances rapidly and functions in the job market
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