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Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

Overthinking, what it is and how to deal with it

Have you ever found yourself ruminating over a situation for hours, even though you know it's not

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Flourishing theory, authentic happiness and positive psychology

In this article, we will explore flourishing theory, a fundamental concept in positive psychology that

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Color psychology: what it is and how it can influence us

Have you ever stopped to think about the impact that colors have on our emotions?

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How emotional intelligence can boost business

Have you ever stopped to think how emotions directly influence the success of a business?

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Language metamodel: what it is and how to use it to improve communication

Imagine having access to a secret code that allows you to unravel the mysteries of communication

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Kintsugi: What it is and what this technique teaches us

Imagine a broken piece of pottery, carefully restored with gold. The cracks, once a symbol of

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How our brain learns

The brain is a complex and fascinating organ that plays a crucial role in our

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How volunteering can help boost your career

Often times, when we think about developing our career, we tend to focus only on earning more.

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Design Thinking: how it can contribute to changing mindsets

In a world in constant transformation, the ability to adapt and innovate is essential

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What is spiritual intelligence and why is it so important?

In a world increasingly focused on materialism and technology, the importance

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