Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
What is Neuroscience?
Neuroscience is the science that studies the nervous system — with special emphasis on the brain
Read MoreLanguage metamodel: what it is and how to use it to improve communication
Have you ever felt like a conversation got out of hand because the other person understood everything?
Read MorePERMA model: what it is and how to apply it
Well-being and happiness are universal aspirations, but they can often seem elusive in
Read MoreKanban: what it is and how to use it for high performance
Have you ever found yourself jumping from one task to another, feeling like you're never getting anywhere?
Read MoreAnchoring: The NLP technique that redirects your mindset towards well-being
Have you ever noticed how certain songs transport you to a time in the past? Or how
Read MoreEssential Oils: What are they, what are they for and how do they redirect your mental state?
Have you ever caught yourself smelling a perfume and suddenly a memory
Read MoreSelf-Sabotage: What It Is and How You Can Overcome It
Have you ever felt like you were doing well, but suddenly something happens that pulls you down?
Read MoreTypes of meditation: from zen to mindfulness to change your routine
Take a deep breath with me. Now let it out. Again. Were you able to pay attention to the air going in and out?
Read More5 Brain Myths That Are Sabotaging Your Mind
If you believe that your brain is a fixed machine, genetically programmed and doomed to
Read MoreNLP in sales: the secret to selling more and better
If you've ever wondered why some salespeople seem to have the "Midas touch,"
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