Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
What is the brain's default mode network?
Have you ever noticed how your mind continues to work even when you are standing still, doing nothing?
Read MoreConscious breathing: what it is and how to do it
Breathing is so automatic that we rarely stop to pay attention to it. But what if
Read MoreHow to practice self-care
Have you ever wondered why it seems so hard to stop and take care of yourself?
Read MoreEricksonian Hypnosis: what is it and what makes it different?
Imagine being able to directly access the deepest part of your mind, without resistance, without confrontation,
Read MorePositive Psychology in Organizations: How to Build Happier and More Productive Work Environments
Positive Psychology in organizations is the intentional use of practices that promote well-being,
Read MoreWhat Neuroscience Says About Mindfulness
You've certainly heard the phrase "healthy mind, healthy body", and these days
Read MoreWhat is Neuroscience?
Neuroscience is the science that studies the nervous system — with special emphasis on the brain
Read MoreLanguage metamodel: what it is and how to use it to improve communication
Have you ever felt like a conversation got out of hand because the other person understood everything?
Read MorePERMA model: what it is and how to apply it
Well-being and happiness are universal aspirations, but they can often seem elusive in
Read MoreKanban: what it is and how to use it for high performance
Have you ever found yourself jumping from one task to another, feeling like you're never getting anywhere?
Read More