Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

What is the hypnagogic state and why is it so powerful for the mind?

There is a curious, and extremely revealing, moment that happens almost every day, but passes by.

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How emotional intelligence can boost business

Have you ever stopped to think how emotions directly influence the success of a business?

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Flow State: Understand what it is and why it is important

The flow state is a fascinating concept that has captured the attention of psychologists,

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Nonverbal language: what it is and how to use it

Human communication is a complex skill, going beyond spoken and written words.

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Character Strengths and Virtues of Positive Psychology

Positive Psychology is a relatively new field of study, which emerged in the late

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All or nothing law: understand what it is and its importance

Neuroscience is a vast and fascinating area, full of fundamental principles that govern the

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