Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
What are facial microexpressions and what are their characteristics?
The study of facial microexpressions is a recent practice, started in the 70s by
Read MoreBrainwaves: what they are and how they influence your thoughts, emotions, and behavior.
Have you ever noticed how your mind is sometimes racing too fast… and at other times,
Read MoreWhat is the hypnagogic state and why is it so powerful for the mind?
There is a curious, and extremely revealing, moment that happens almost every day, but passes by.
Read MoreHow emotional intelligence can boost business
Have you ever stopped to think how emotions directly influence the success of a business?
Read MoreEmotional Intelligence: what it is, how to develop it, and why it changes your life.
We live in a time when emotions have never been discussed so much — and, in turn,
Read MoreFlow State: Understand what it is and why it is important
The flow state is a fascinating concept that has captured the attention of psychologists,
Read MoreNonverbal language: what it is and how to use it
Human communication is a complex skill, going beyond spoken and written words.
Read MoreCharacter Strengths and Virtues of Positive Psychology
Positive Psychology is a relatively new field of study, which emerged in the late
Read MoreAll or nothing law: understand what it is and its importance
Neuroscience is a vast and fascinating area, full of fundamental principles that govern the
Read MoreFresh Start Effect: Why starting over seems easy, but sustaining change is so difficult.
Every new year carries a silent promise. The feeling that, this time, something...
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