Marcel Castilho is a specialist in mindset and human behavior. In addition to being an advertising professional, he also holds a Master's degree in NLP (Neuro-Linguistic Programming) and postgraduate degrees in neuromarketing, neuroscience, mindfulness, and positive psychology. He is a digital marketing expert and has been studying human behavior for over 30 years.

Flourishing theory, authentic happiness and positive psychology

In this article, we will explore flourishing theory, a fundamental concept in positive psychology that

Read More

Color psychology: what it is and how it can influence us

Have you ever stopped to think about the impact that colors have on our emotions?

Read More

Kintsugi: What it is and what this technique teaches us

Imagine a broken piece of pottery, carefully restored with gold. The cracks, once a symbol of

Read More

How volunteering can help boost your career

Often times, when we think about developing our career, we tend to focus only on earning more.

Read More

Design Thinking: how it can contribute to changing mindsets

In a world in constant transformation, the ability to adapt and innovate is essential

Read More

What is spiritual intelligence and why is it so important?

In a world increasingly focused on materialism and technology, the importance

Read More

What is neuronal theory

In this article, we will explore the fascinating field of Neuroscience, addressing the neural theory. Let's dive in

Read More

Appreciative Inquiry: What It Is and How to Put It into Practice

Have you ever heard of appreciative inquiry? This is a methodology that seeks to promote change

Read More

What is FACS and EMFACS

If you are immersed in the world of nonverbal communication, chances are you have

Read More