Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Reptilian Brain: Why You React Automatically and How to Regain Control of Your Behavior
Have you ever wondered why, even knowing exactly what you should do, you end up reacting...
Read MoreImpermanence: Why resisting change keeps you stuck — and how to learn to flow with life.
Almost all the emotional suffering we carry has a common root. It's not a lack of...
Read MorePERMA model: what it is and how to apply it
Well-being and happiness are universal aspirations, but they can often seem elusive in
Read MoreSelf-responsibility: how to take control of your life without guilt and without judgment.
First, we need to clarify something essential: self-responsibility is not about blaming yourself for what went wrong. Much more so.
Read MoreBhagavad Gita: What this classic teaches about purpose, self-control, and reprogramming the mind.
At first glance, the Bhagavad Gita seems like just an ancient Indian text. However, before that
Read MoreWhat is adrenaline? Understand how it controls your fear, focus, anxiety, and behavior.
If there is a substance capable of explaining why you freeze, react impulsively, get irritated
Read MoreWhat is resignification and how can it change your life?
Have you ever found yourself dwelling on an event from the past, feeling like you can't let go?
Read MoreCollective Consciousness: How society shapes your beliefs, emotions, and self-sabotage.
First of all, let me ask you a sincere question: how many times have you believed
Read MoreAugmentation and Construction Theory: How positive emotions transform your brain and redirect your mindset.
First, we need to honestly examine how we live today. Even when we have plans.
Read MoreTips for exercising your brain
We all know the importance of keeping our bodies in shape, but have you ever stopped?
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