Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

The health benefits of meditation

In this article, we will explore the incredible benefits that practicing meditation can provide for

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Growth Mindset: What it is and how this model works

The growth mindset is more than just a mindset; it’s a transformative approach.

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Procrastination: Why It Happens and How You Can Beat It Once and For All

Who hasn't found themselves putting off an important task, even knowing the consequences? Procrastination is

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Hypothalamus: the maestro of balance between body and mind

At first glance, it may seem that our emotions, our hunger, our sleep, and even our

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NLP Calibration and Sensory Acuity: What They Are and How to Apply Them in Your Daily Life

Have you ever noticed how some people seem to “read” others with ease, almost as if they had

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What is NLP Modeling and Why It Can Accelerate Your Personal Transformation

Have you ever wondered why some people seem to achieve extraordinary results in so little time?

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What is NLP and how to apply it to improve results

Neuro-Linguistic Programming, or NLP, is a widely used approach to improving communication,

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Mindfulness: what it is and how to practice it

Mindfulness is a concept that has gained popularity as an effective tool capable of

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Dissociation Technique: An NLP Way to Change Your Mind

Imagine the following scene: you are in a difficult moment, reliving a painful memory or

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