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Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

Character Strengths and Virtues of Positive Psychology

Positive Psychology is a relatively new field of study, which emerged in the late

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All or nothing law: understand what it is and its importance

Neuroscience is a vast and fascinating area, full of fundamental principles that govern the

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Nonverbal language: what it is and how to use it

Human communication is a complex skill, going beyond spoken and written words.

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Shintoism: what is the traditional spirituality of Japan?

Amidst the vibrant hustle and bustle of Japanese metropolises and the contemplative serenity of Zen gardens,

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How to reprogram your mind for success

In today's world, achieving success requires more than technical skills and knowledge.

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Gardner's Multiple Intelligences: What They Are and How to Work with Them

The concept of multiple intelligences has revolutionized the way we understand human intelligence. Proposed by

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Mirror neurons: what they are and how they act in our lives

Mirror neurons are one of the most fascinating and debated topics in contemporary neuroscience. Discovered

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Limiting beliefs: what they are and how to deal with them

Have you ever thought that you wouldn’t be able to achieve a certain goal? Or that certain achievements are

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Empathy: What it says about us and how we can make it flourish

Empathy is an essential human skill that connects us in deep and meaningful ways.

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What is resignification and how can it change your life?

Have you ever found yourself dwelling on an event from the past, feeling like you can't let go?

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