Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Learn how to cultivate gratitude
Gratitude is a feeling of appreciation and recognition for something we have received or experienced.
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Mindfulness and NLP: A transformative combination
The search for a fuller, more meaningful life often leads us to explore
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Appreciative Inquiry: What It Is and How to Put It into Practice
Have you ever heard of appreciative inquiry? This is a methodology that seeks to promote change
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Growth Mindset: What it is and how this model works
The growth mindset is more than just a mindset; it’s a transformative approach.
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What is Neuroplasticity? A Journey into the Adaptive Brain
Welcome to a fascinating journey through the universe of neuroplasticity, also known as neural plasticity.
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What is FACS and EMFACS
If you are immersed in the world of nonverbal communication, chances are you have
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The pillars of high-performance leadership
Leadership is an essential skill in all industries, but high-level leadership
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Rapport: what it is and how to use it in everyday life
The term “rapport” is often mentioned in contexts related to communication, sales and interpersonal relationships.
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Beliefs: what they are and how important they are in our lives
Beliefs are a fundamental aspect of our existence, shaping our worldview, our
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Anxiety: the villain of the century
Anxiety, considered the “villain of the century,” is a persistent and overwhelming concern that affects
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