Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Anchoring: The NLP technique that redirects your mindset towards well-being
Have you ever noticed how certain songs transport you to a time in the past? Or how
Read MoreEssential Oils: What are they, what are they for and how do they redirect your mental state?
Have you ever caught yourself smelling a perfume and suddenly a memory
Read MoreSelf-Sabotage: What It Is and How You Can Overcome It
Have you ever felt like you were doing well, but suddenly something happens that pulls you down?
Read MoreTypes of meditation: from zen to mindfulness to change your routine
Take a deep breath with me. Now let it out. Again. Were you able to pay attention to the air going in and out?
Read More5 Brain Myths That Are Sabotaging Your Mind
If you believe that your brain is a fixed machine, genetically programmed and doomed to
Read MoreNLP in sales: the secret to selling more and better
If you've ever wondered why some salespeople seem to have the "Midas touch,"
Read MoreCortisol: What it is and how to keep it under control
Have you ever heard of the stress hormone? Yes, we're talking about cortisol. This hormone
Read MoreSoft skills: what they are and how to develop them
We live in an era where technology advances rapidly and functions in the job market
Read MoreYin Yang: The balance between body and mind for a fuller life
Have you ever felt like your life is out of balance? Maybe you're always chasing after
Read MorePrefrontal Cortex: The center of self-control, decision-making, and emotional intelligence
Have you ever wondered what allows us to plan for the future, control impulses, and understand
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