Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

SMART Goals: What They Are and How to Create Yours

When it comes to achieving goals, it is important to have a clear and defined plan. Goals

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Tips for exercising your brain

We all know the importance of keeping our bodies in shape, but have you ever stopped?

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Flourishing theory, authentic happiness and positive psychology

In this article, we will explore flourishing theory, a fundamental concept in positive psychology that

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Color psychology: what it is and how it can influence us

Have you ever stopped to think about the impact that colors have on our emotions?

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Language metamodel: what it is and how to use it to improve communication

Imagine having access to a secret code that allows you to unravel the mysteries of communication

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Kintsugi: What it is and what this technique teaches us

Imagine a broken piece of pottery, carefully restored with gold. The cracks, once a symbol of

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How our brain learns

The brain is a complex and fascinating organ that plays a crucial role in our

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How volunteering can help boost your career

Often times, when we think about developing our career, we tend to focus only on earning more.

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Design Thinking: how it can contribute to changing mindsets

In a world in constant transformation, the ability to adapt and innovate is essential

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What is spiritual intelligence and why is it so important?

In a world increasingly focused on materialism and technology, the importance

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