Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

What is Neuroscience?

Neuroscience is the science that studies the nervous system — with special emphasis on the brain

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Language metamodel: what it is and how to use it to improve communication

Have you ever felt like a conversation got out of hand because the other person understood everything?

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PERMA model: what it is and how to apply it

Well-being and happiness are universal aspirations, but they can often seem elusive in

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Kanban: what it is and how to use it for high performance

Have you ever found yourself jumping from one task to another, feeling like you're never getting anywhere?

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Anchoring: The NLP technique that redirects your mindset towards well-being

Have you ever noticed how certain songs transport you to a time in the past? Or how

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Self-Sabotage: What It Is and How You Can Overcome It

Have you ever felt like you were doing well, but suddenly something happens that pulls you down?

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Types of meditation: from zen to mindfulness to change your routine

Take a deep breath with me. Now let it out. Again. Were you able to pay attention to the air going in and out?

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5 Brain Myths That Are Sabotaging Your Mind

If you believe that your brain is a fixed machine, genetically programmed and doomed to

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NLP in sales: the secret to selling more and better

If you've ever wondered why some salespeople seem to have the "Midas touch,"

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