Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.

What is NLP and how to apply it to improve results

Neuro-Linguistic Programming, or NLP, is a widely used approach to improving communication,

Read More

What are neurotransmitters and how do they impact your life?

If you've ever heard that "it's all in your head," know that, in part, that's true.

Read More

Behavioral Neuroscience: What it is and how it can help you

Behavioral neuroscience is a fascinating interdisciplinary field that unites the principles of neuroscience and

Read More

PERMA model: what it is and how to apply it

Well-being and happiness are universal aspirations, but they can often seem elusive in

Read More

Flow State: Understand what it is and why it is important

The flow state is a fascinating concept that has captured the attention of psychologists,

Read More

Positive psychology and coaching: everything you need to know

Positive Psychology and Coaching are two powerful approaches that have gained prominence in

Read More

Oxytocin, the hormone of love and well-being

Have you ever heard of Oxytocin? Often called the “love hormone,” this compound

Read More

What is the circadian rhythm and how does sleep affect productivity?

Have you ever woken up feeling totally refreshed, ready to take on the world, while on other days

Read More
en_US