Author: Marcel Castilho
Marcel Castilho is an expert in neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in NLP - Neurolinguistic Programming. As the owner and founder of the communications agency VeroCom and also of the digital agency Vero Contents, he has been studying human behavior for over 30 years.
Growth Mindset: What it is and how this model works
The growth mindset is more than just a mindset; it’s a transformative approach.
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Positive psychology: why it is important and how to apply it in everyday life
Positive Psychology is an area of psychology that focuses on the scientific study of strengths,
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Limbic System: what it is and how it works
The limbic system is a fundamental part of our brain that plays a crucial role
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Mindfulness and Anxiety: Understand the Benefits of Practicing Mindfulness
In an increasingly hectic and stressful world, anxiety has become an issue
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What is NLP and how to apply it to improve results
Neuro-Linguistic Programming, or NLP, is a widely used approach to improving communication,
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What are facial microexpressions and what are their characteristics?
The study of facial microexpressions is a recent practice, started in the 70s by
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What are neurotransmitters and how do they impact your life?
If you've ever heard that "it's all in your head," know that, in part, that's true.
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Behavioral Neuroscience: What it is and how it can help you
Behavioral neuroscience is a fascinating interdisciplinary field that unites the principles of neuroscience and
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Flow State: Understand what it is and why it is important
The flow state is a fascinating concept that has captured the attention of psychologists,
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Positive psychology and coaching: everything you need to know
Positive Psychology and Coaching are two powerful approaches that have gained prominence in
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