Marcel Castilho is a specialist in mindset and human behavior. In addition to being an advertising professional, he also holds a Master's degree in NLP (Neuro-Linguistic Programming) and postgraduate degrees in neuromarketing, neuroscience, mindfulness, and positive psychology. He is a digital marketing expert and has been studying human behavior for over 30 years.

What is the difference between emotion and feeling?

Emotion and feeling are intrinsic aspects of the human experience, influencing our social interactions, decisions

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How to reprogram your mind for success

In today's world, achieving success requires more than technical skills and knowledge.

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Mirror neurons: what they are and how they act in our lives

Mirror neurons are one of the most fascinating and debated topics in contemporary neuroscience. Discovered

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Reframing: what it is and how to apply it in everyday life

Have you ever felt like a problem seemed insurmountable until you changed your perspective? This change of perspective

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Indigenous Spirituality: What We Can Learn from This Force

When we think of spirituality, we often imagine modern practices of meditation, yoga or retreats in

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What Bushido, the code of the samurai, can teach us about life

Bushido, known as the “way of the warrior”, is the moral and ethical code of the

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Lie or deception, how to detect, according to Paul Ekman

Detecting lies or deception can be challenging, but understanding the signs and clues left by

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Mindfulness and Sleep: how to sleep better and wake up feeling more energized

In this article, we will explore the benefits of mindfulness for sleep, along with practical tips.

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BANI and VUCA World: what it is and how it impacts your life

In a world in constant transformation, marked by accelerated changes and uncertainties, the terms emerge

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SMART Goals: What They Are and How to Create Yours

When it comes to achieving goals, it is important to have a clear and defined plan. Goals

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